Abstract: Tilman Geishauser is currently working at Somareality to create a virtual reality focused product out of a cognitive load algorithm based on pupillometry that has been in development for 8 years at Research Studios Austria. In the past he invented one of Germanys most promising VR tools: Halocline Layout. He lead his team at what is now Halocline up until product launch. In his presentations he will talk about making products for virtual reality and about making products in cooperation with research institutions and universities.